FLIPPING
THE
Script
A free, in-person master class hosted by G&B’s College of Influence and Soho Works designed for actors, creatives and crew to grow their success in the Creator Economy.
Where Hollywood Meets the Creator Economy
The entertainment industry isn’t what it was five years ago.
Whether you’re an actor, director, producer, or crew member, your digital presence matters now more than ever.
Flipping The Script is an intensive educational experience formulated to empower professionals in traditional entertainment with the knowlegde and guidance needed to build a powerful online presence. Open to members of A.M.P.A.S®, the Television Academy and Hollywood guilds, it will be led by G&B Founder/CEO Kyle Hjelmeseth and G&B Director of Education Joey Gagliardi, who oversees curriculum for College of Influence.
Made for Hollywood’s Movers and Makers
This program is designed for:
👉 Actors, directors, producers, career creatives, crew members
👉 Studio employees looking to create and grow a personal brand
👉 Media talent ready to explore content creation as a source of income
Schedule
Flipping The Script will take place on August 21st and September 4th at Soho House’s Soho Works location in West Hollywood, CA
-
Date: August 21, 2025
Time: 9:00 AM — 1:00 PM
Location: Soho Works 9000 W Sunset Blvd Floor 3, West Hollywood, CA 90069
Course Offerings:
Coffee/ Arrivals
Session 1: The Tools of Influence: Intro to the Creator Economy
Lead by: Kyle HjelmesethDescription: Discover how to find your niche, build trust and connection with your audience through content, and stand out in a crowded digital space.
Session 2: Selling via Social and Building Connection Through Content
Lead by: Joey GagliardiDescription: Learn how to construct a strong, marketable profile and establish a strategic plan for successful community building while promoting partnerships.
Interactive Moment
Session 3: Panel - The Intersection of Hollywood & Real-World Creator Dynamics
Panelists: Stephanie Liu Hjelmeseth, Sally Pressman, Chad Jamian
Moderator: Kyle HjelmesethDescription: A candid conversation on how talent can integrate their on-screen goals with off-screen growth while learning what it really takes to grow online: sustainable routines, creative boundaries, and building community from the ground up.
Q&A & Wrap Up
-
Date: September 4, 2025
Time: 9:00 AM — 1:00 PM
Location: Soho Works 9000 W Sunset Blvd Floor 3, West Hollywood, CA 90069
Course Offerings:
Coffee/ Arrivals
Session 1: The Tools of Influence: Intro to the Creator Economy
Lead by: Kyle HjelmesethDescription: Discover how to find your niche, build trust and connection with your audience through content, and stand out in a crowded digital space.
Session 2: Selling via Social and Building Connection Through Content
Lead by: Joey GagliardiDescription: Learn how to construct a strong, marketable profile and establish a strategic plan for successful community building while promoting partnerships.
Interactive Moment
Session 3: Panel - The Intersection of Hollywood & Real-World Creator Dynamics
Panelists: Stephanie Liu Hjelmeseth, Sally Pressman, Chad Jamian
Moderator: Kyle HjelmesethDescription: A candid conversation on how talent can integrate their on-screen goals with off-screen growth while learning what it really takes to grow online: sustainable routines, creative boundaries, and building community from the ground up.
Q&A & Wrap Up
Learn How to…
Grow a community that actually converts
Build an algorithm-proof personal brand
Monetize your message and media
Position yourself for digital-first roles
Create with purpose, not guesswork
